Tekniikka&Talous 8.6.2017 Matti Keränen
Finnish company ProtectPipe that cleanses drainpipes with microbes is expanding to Dubai. The company has made a sales deal with a local partner. The goal is to run a pilot project with the microbe solution in sixty locations in six months in Dubai. The end of year sales target has been set at a million euros.
“Compared to the size of the population, Dubai has more restaurants than anywhere else in the world. The consuming habits of the young and growing population heighten our product’s market potential, because currently as much as 66 percent of the population eat out at least once a week, and 17 percent do so daily”, says Henrik Mattila-Kuusniemi, who is in charge of ProtectPipe’s Dubai sales.
ProtectPipe believes they can rapidly expand their market share in Dubai’s real estate maintenance sector. Additionally, other emirates and states are in the company’s sights.
“The trend in Dubai for many years has been massive investment in new construction, that has largely been run with the money of international investors interested in the trending market. Here is our chance. Investors dreaming of quick payoffs haven’t been interested in long-term real estate maintenance. The clock is starting to wind down on this time bomb.
The many golf courses in the area are also in the company’s sights. The company’s targets include especially the cleaning golf course lakes and eliminating their odor issues.
“There is lot of work in drainage maintenance for villas and skyscrapers. There is also an interesting gap in the market in the area’s multiple golf courses. The reservoirs built on golf courses collect organic waste and cause these image-conscious companies many inconvenient problems, such as foul odors and mosquito and other insect infestations”, Mattila-Kuusniemi mentions as examples of the company’s expansion plans.
The company plans to expand to six new countries in 1,5 years.
ProtectPipe’s target is to reach sales of 4 million euros this year, funded by January’s 850 000 euro crowdfunding round aimed at expansion.